Retail
Open to all retail companies (online and/or brick & mortar) with general or specific merchandise.
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PROGRAM
2017 BRONZE
If I Were a Toy
Smyths Toys Superstores’ “If I Were a Toy” campaign invited the people of Ireland and the UK to reconsider their attitude to toyshops– and the power of play. Revealing a world of endless possibility, through the filter of children’s imaginations, we created a desire to experience the magic of a unique store full of toys. In a highly competitive category, the campaign achieved over 8million YouTube hits, a best-in-class brand recall of 20.2% at toy retailing’s most critical time of year - and Smyths Toys Superstores’ highest Christmas sales ever.
Brand:
Smyths Toys Superstores
Client:
Smyths Toys Superstores
Agency:
McCann Manchester
Language:
English
FINALISTS
McDonald's
McDonald's "Together let's go big"
Lacoste
Unexpected Encounters
EASY
Un Rincón en el Mundo para cada uno
