Restaurants
Quick Service, casual dining, mid-scale, white table cloth and other restaurants.
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PROGRAM
1995 SILVER
The Saturn Homecoming
The Saturn Homecoming was a unique event which brought together Saturn owners, team members and retailers to celebrate the fifth anniversary of building cars. The integrated campaign was developed to generate excitement about the event and ultimately about Saturn: the company and the car.
Brand:
Saturn
Client:
Saturn Corporation
Agency:
Hal Riney & Partners
Language:
English
1995 BRONZE
Old Milwaukee NA Campaign
Shadowed by Anheuser-Busch and Miller, late starter Old Milwaukee NA became the number two player in a flat category. By completely redefining the NA consumer coupled with and innovative media strategy, Old Milwaukee nets a 50% gain in market share.
Brand:
Old Milwaukee NA
Client:
Stroh Brewery Company
Agency:
Hal Riney & Partners
Language:
English
FINALISTS
Restaurante Subway
Restaurante Subway
KFC
An unreasonable ask - how KFC had their chicken and ate it too, at Christmas
Papa John's
Doritos Cool Ranch Papadia Was ‘My Idea’
