Restaurants
Quick Service, casual dining, mid-scale, white table cloth and other restaurants.
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PROGRAM
1997 SILVER
Everybody Needs A Little KFC
The "Everybody Needs A Little KFC" campaign marks a return to KFC's roots as a provider of quality, complete chicken meals for the family. The re-focus on the at-home family meal experience has led to development of relevant new products and the reality-based campaign has struck home with the intended target, Mom's have responded resulting in 10% system growth in 1995 and 7% same store growth in 1995 YTD 1996.
Brand:
KFC
Client:
KFC National Advertising Co-op
Agency:
Young & Rubicam New York
Language:
English
1997 BRONZE
Spicy Chicken Sandwich
The Spicy Chicken Sandwich advertising campaign was developed in order to generate excitement around the permanent introduction of this product, by building awareness trial and sales, while also leveraging Wendy's chicken brand equities.
Brand:
Wendy's International, Inc.
Client:
Wendy's International, Inc.
Agency:
Bates USA
Language:
English
1996 GOLD
Jack's Back
A relaunch of the ailing Jack in the Box brand. We brought back Jack, the "company founder", to make Jack in the Box better than ever. The confidence of our relaunch was captured in a line from one of the first TV spots: "Watch out Mac, Jack's Back!"
Brand:
Jack in the Box
Client:
Foodmaker,Inc.
Agency:
TBWA\Chiat\Day
Language:
English
FINALISTS
Restaurante Subway
Restaurante Subway
KFC
An unreasonable ask - how KFC had their chicken and ate it too, at Christmas
Papa John's
Doritos Cool Ranch Papadia Was ‘My Idea’
