Food

Fresh, packaged and frozen foods both regular and diet/light.

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2022 GLOBAL GRAND CONTENDER

Your Cousin From Boston

The challenge: to bring a forgotten beer brand back into relevance. After five straight years of declining beer sales in a saturated craft-beer category, Sam Adams needed to get noticed again. We realized that we could lean in to the hard-to-ignore nature of Sam’s hometown, Boston. “Boston charm” was polarizing—in a good way. Your Cousin from Boston was born, and with him a campaign that helped Sam Adams double the number of young drinkers, reverse a five-year sales decline and create tons of buzz online—all within six months.

Brand: Boston Beer Company
Client: Boston Beer Company
Agency: Goodby Silverstein & Partners
Language: English

2022 GLOBAL GRAND CONTENDER

Take care of your digestion, take care of yourself

Donat rebranding was a daring move, when considering more than 100 years of tradition of the brand in the territory of solving digestion problems, and a big base of loyal consumers, who buy it for this functionality. Source limitation and consequentially a changed business strategy – from volume to value – were the reason to look wider. The real masterpiece lies in new product design and communication platform, which – verified before launch – brought a message of the change in a relevant way, keeping the brand trustworthy.

Brand: Donat
Client: Atlantic Droga Kolinska (FMCG company)
Agency: LUNA TBWA
Language: English

2022 GLOBAL GRAND CONTENDER

A Social Project Became a Great Beer

It is truly rare for a beer to be born out of circumstances as unexpected as Nuestra Siembra. Created from a social program designed to change historical injustice for thousands of farmers, and in the middle of a pandemic that revealed both their value and vulnerability. Beyond just launch a beer we launched Sowing by Contract which brought together thousands of farmers, more than 30k beneficiaries, and the government around the creation of a fair and purpose beer. A world News: +US$2.2Million in FreePress.One of the 3 best ABinBev innovations.

Brand: NUESTRA SIEMBRA
Client: CERVECERIA NACIONAL
Agency: FANTASTICA-BOMBAI
Language: English