Food

Fresh, packaged and frozen foods both regular and diet/light.

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2022 GLOBAL GRAND CONTENDER

The best side of Molokija

Molokija brand found the solution despite limited advertising budget and powerful competitors' activity. The Brand has stood out and found its own communication niche in the category. Rebranding has been conducted, which led to changes in product packaging so that product ingredients are now the most essential highlighted detail. Сhanges mentioned above and elaborately planned cross-media activity led us to increase OFF-TAKE indexes significantly. As a result, both White Yoghurt and Kefir became No. 1 in the market share in terms of hryvnias and tonnage from February till May 2021.

Brand: Molokija
Client: PrJSC “Ternopilskii Molokozavod”
Agency: Starcom Ukraine
Language: English

2021 GOLD

case study

Brand growth typically requires reinvention. But as the original “anti-brand”, no name® brand rebelliously did the opposite by staying true to what it had always been: simple, straight up, yellow. We took no name® brand’s iconic look and literal voice and brought it to places where a discount packaged goods brand had no business being. As a result, the brand made people feel better about the quality of its products and sales growth outpaced national brands in Loblaw owned stores.

Brand: no name
Client: Loblaw Companies Ltd.
Agency: john st.
Language: English

2021 GOLD

Rooftop Farms

Knorr went beyond films that go viral and typical charitable food donation drives that were commonplace in Egypt. And instead, brought its brand purpose to life by creating a new transformational business model that was sustainable and profitable for all; transforming the lives of underprivileged Egyptians in the prevalent hunger and economic crisis. 8 SDGs were impacted and 198 rooftop farms generated income for underprivileged Egyptians and helped grow Knorr’s brand and business. And with the signing of a Presidential Bill, Knorr’s initiative was transformed into a nationwide initiative.

Brand: Unilever - Knorr
Client: Knorr Egypt
Agency: FP7 McCann Cairo
Language: English