Food

Fresh, packaged and frozen foods both regular and diet/light.

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2022 SILVER

Knorr Noodles Making Waves in the Minds of Gen Z

Knorr Noodles is a established snacking brand loved by kids and a brand that is now synonymous to the category with it being the market leader. It had for long focused on the transformation journey using its iconic mascots. It was now time to relaunch the brand with a creative oomph meanwhile adding another occasion central to kids. The solution was: Grumpy billa and his hatred for Knorr Noodles because he was denied free leftover lunchbox food.

Brand: Knorr Noodles
Client: Unilever Pakistan
Agency: Arey Wah
Language: English

2022 BRONZE

McDonald's Order Ahead

McDonald's piloted the “Order Ahead” feature, allowing customers to pre-order their meals and pick up on their way. Using the power of research and real time location-based intelligence, we understood visitation habits to stores and drove higher guest cou

Brand: McDonald's UAE
Client: Emirates Fast Food Company LLC - McDonald's UAE
Agency: UM MENA
Language: English

2022 BRONZE

Sunridge Fortified Chakki Atta – Taaqat Sab Karne Ki!

Driving conversion in a commoditized market like flour is a big challenge, where buying unbranded atta as a tradition bound habit for decades. Sunridge was successful in driving growth in a commoditized market, recontextualizing adulteration in unbranded-atta to poor nutrition and reinforcing nutritional benefits of fortification. As a result we acheived 1) Fiscal-year growth +9%, surpassing target by 80% 2)Sales 3 months post-campaign 29% vs20%target. 3) Retailer confidence through growing number of shops covered by 201%, from 5700 to 17181. 4) Market share increased by 3%, vs 2% targeted.

Brand: Sunridge
Client: Unity Foods Limited
Agency: Adcom Pvt. Ltd.
Language: English