CLIENT
CERVECERIA NACIONAL
Alejandro Molina Polo, Marketing Director
Sandra Canizares, Core Brands Manager
Gert Stephan, Brand Lead
Laura Rovayo, Nuestra Siembra Manager
Mónica Reyes, Connections Media Manager
Eddy Cepeda, Core Brands Manager
AGENCY
Daniel Bermúdez, Creative VP
Alejandro Gómez, Creative Director
Adriana Alba, Account Manager
Dine Herdenez, Account Executive
Camilo Monsalve, Director Creativo
David Gómez, Director Creativo
Sebastián Flórez, Ejecutivo de Cuenta
Andrés Díaz, Director Creativo
Alejandro Camelo, Director Creativo
Nicolás Téllez, Copy
David Beltran, Gráfico
Mario Virgüez, Gráfico
Eduardo Vargas, Copy
Marcel Palacio, Gerente General
Carlos Salamanca, 3d Designer
Diego Roman, Gráfico - Arte final
Markplan
Cristina Saltos, Media planner
Cristina Chávez, Directora de Cuenta
Marketgate
Priscilla Tandazo, General Manager
Priscilla Tandazo, Founder /CEO
Draftline Ecuador
SUMMARY
It is truly rare for a beer to be born out of circumstances as unexpected as Nuestra Siembra. Created from a social program designed to change historical injustice for thousands of farmers, and in the middle of a pandemic that revealed both their value and vulnerability. Beyond just launch a beer we launched Sowing by Contract which brought together thousands of farmers, more than 30k beneficiaries, and the government around the creation of a fair and purpose beer. A world News: +US$2.2Million in FreePress.One of the 3 best ABinBev innovations.