Household Supplies & Services

Kleenex. Someone Needs One.

Being the leader of a declining category can only mean one thing: Its time to change the game. To save itself, Kleenex needed to transcend nose-wiping and stand for something that mattered to people. By repositioning itself as a gesture of care, Kleenex put itself at the center of a program that stood for empathy in a world of indifference. Since launch, Kleenex has increased sales by 4.5X (+2.7%) vs. expectations while delivering nearly 12MM social engagements in the first 11 weeks of programming44X total social engagements in 2014.

Brand: Kleenex
Client: Kimberly-Clark
Agency: VSA Partners
Language: English

The Paint That Has It All

Brand: Vinimex Total
Client: PPG Comex
Agency: Marte
Language: Spanish

Mochila (Backpack)

Brand: Lysoform
Client: SC Johnson
Agency: Ogilvy & Mather
Language: Spanish