Government & Public Service

Municipal or state economic development, lotteries, utilities (i.e. electricity conservation messages), membership drives, forces marketing communications. Includes political messages and special interest/trad

1995 SILVER

What the hell is going on here?

The only people who knew about Comedy Central were relatives of the people who work there. We wanted to increase awareness by 25%, and increase viewership by 10%. We used, of all things, humorous advertising. Awareness went up 38%, viewership rose 15% - a full 50% more than our goal.

Brand: Comedy Central
Client: Comedy Central
Agency: Korey, Kay & Partners
Language: English

1995 BRONZE

60/40% Promotion (Asian Market)

MCI's 60/40 promotion was launched to curtail AT&T and Sprint's efforts challenging MCI as the price leader in the Asian market. By offering the lowest promotional rates ever, MCI saw its sales soar during that period. The campaign was made effective by a total synergistic effort involving print, broadcast and direct mail thereby providing complete geographic and demographic coverage. The strategy of creating culturally relevant executions per Asian ethnicity while maintaining a singular unified marketing objective resulted in unprecedented success.

Brand: MCI Friends Around the World Anytime
Client: MCI Communications Co.
Agency: Lee Liu & Tong Advertising Inc.
Language: English

1995 BRONZE

Travel Agent Awareness Campaign

SMC planned and executed a travel agent communications plan consisting of trade advertising, public relations, direct mail, and sales material to create awareness of USAA among the travel industry while generating reservations for the airline.

Brand: USAfrica Airways
Client: USAfrica Airways
Agency: Siddall, Matus & Coughter, Inc.
Language: English

FINALISTS

Teletón 2023 Ponete en mis ojos

Capita for the British Army The British Army: Bridging a 300+ year-old generational gap.

NHS Organ Donation Waiting to Live: Shining a light on children waiting for a transplant