Fitness & Wellness

Unregulated products/services focused on consumer health and/or promoting a healthy lifestyle. 



The Dance More Experience

Brand: Heineken
Client: Cerveceria Cuauhtemoc Moctezuma Heineken Mexico
Agency: Grey Mexico

My Breastfeeding Journey

Brand: Watson Illuma
Client: Nestle Taiwan
Agency: Ogilvy & Mather Taipei


BelVita is a breakfast biscuit that provides nutritious sustained energy all morning long. We needed to introduce more people to the brand and make them feel that it was specially designed for their mornings. We defied the conventions of the breakfast category by creating the #MorningWin campaign that celebrated peoples morning achievements and positioned belVita as the brand that can help them do whatever it is they do in the morning. It earned over 748M media impressions, increased awareness +7% and boosted sales 92.3% vs. a year ago.

Brand: belVita
Client: Mondelez International
Agency: Droga5

2019_au_2019_045_hero_1 Blackmores How Blackmores enjoyed personal best results by getting Australians in the mood to move.
2019_au_2019_046_hero_1 Sukin Nothing but special
2019_au_2019_047_hero_1 Amgen Cracking conventions to help cancer patients live longer

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To browse winners in this category from previous years