Fitness & Wellness
Unregulated products/services focused on consumer health and/or promoting a healthy lifestyle.
What men DON'T discuss
Viardo Forte, a food supplement designed to strengthen male health, has been popular with consumers since 2006. But in 2016 its sales declined and Viardo ended up in sixth place according to brand awareness. We had to ensure sales growth and a place in the top three of the category. An anonymous online survey helped us realize that it was best to target married couples. As it turned out, 37% of men stop having sex after 40. They invent excuses in bed but in the end, its their wives who are affected. We tried to stand out from our competitors and showed a different kind of consuming situation - a married couples sex life instead of some casual sex. By the end we saw sales rise by 20% and Viardo Forte secured a third place in its category.
Brand: Viardo Forte
Client: DIOD Factory JSC