Fitness & Wellness

Unregulated products/services focused on consumer health and/or promoting a healthy lifestyle. 



If It's Not Game Time, It's Recover Time

This is the story of how Gatorade proved that it could be as successful off the field as it is on. By flipping the script on its own 50-year advertising playbook, Gatorade found a unique way to communicate its protein portfolio that clearly distinguished it from its sports drink legacy. Encouraging teen athletes to recover just as hard as they train, we far surpassed the client's campaign objectives for awareness, trial and sales. And for the first time ever, a Gatorade athlete was featured sleeping in an ad.  

Brand: Gatorade
Client: PepsiCo
Agency: TBWA\Chiat\Day Los Angeles

The Dance More Experience

Brand: Heineken
Client: Cerveceria Cuauhtemoc Moctezuma Heineken Mexico
Agency: Grey Mexico


BelVita is a breakfast biscuit that provides nutritious sustained energy all morning long. We needed to introduce more people to the brand and make them feel that it was specially designed for their mornings. We defied the conventions of the breakfast category by creating the #MorningWin campaign that celebrated peoples morning achievements and positioned belVita as the brand that can help them do whatever it is they do in the morning. It earned over 748M media impressions, increased awareness +7% and boosted sales 92.3% vs. a year ago.

Brand: belVita
Client: Mondelez International
Agency: Droga5

2016_mx_2016_1108_hero_1 Vicky Form From Fantasy to Reality #MejorBŽsame
2016_mx_2016_1034_hero_1 Ensure Advance Keep Doing It
2016_mx_2016_1105_hero_1 Nestle United for healthier kids

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