Fitness & Wellness

Keep sweating

Brand: Gatorade
Client: Grupo GEPP
Agency: Arena Media
Language: Spanish

Abnormal working style job awards

Brand: AB yogurt drink
Client: Uni-President
Agency: 10percent activation
Language: Mandarin

Fit For All

Throughout 2015 and into 2016, Fitbit encountered a slew of competitors trying to steal share from the wearable juggernaut. Garmin and Under Armour attacked our fitness credentials; Movado and Fossil attacked our watch credentials and Samsung and Apple came in guns blazing with huge marketing spends. Our goal was simple yet significant: maintain our position as the market leader in wearable fitness. In the face of all this competition, we not only increase our leadership position by 7%, doubled customer consideration and actually grew our market share domestically and abroad.

Brand: Fitbit
Client: Fitbit
Agency: ARGONAUT
Language: English