Beverages - Non-Alcohol

Diet and non-diet soda, coffee, tea, juices, milk, milk substitutes bottled water, sparkling water, etc.

1995 GOLD

Whole New Light

By leveraging a flavor specific strategy, the Crystal Light "Whole New Light" Campaign delivered improved taste perceptions of the brand, created positive empathy for the brand and helped successfully launch the new Cranberry Breeze flavor.

Brand: Crystal Light
Client:
Agency: D'Arcy Masius Benton & Bowles
Language: English

1995 GOLD

Secret Family Recipe

The category had shown little growth for years and no one brand was reaching out to consumers to change that--until Bush! The company created a new, compelling brand identity based on superior taste and expressed through its "Secret Family Recipe" campaign delivered on network television. The campaign increased Bush awareness and trial by 50%, increased Bush pound sales by 21% and grew category pound sales by almost 9%. The campaign exceeded all projections and rocketed Bush to a 57% share of all category pound sales. shown little growth for years and no one brand was reaching out to consumers to

Brand: Bush's Best
Client: Bush Brothers & Company
Agency: Cole Henderson Drake
Language: English

1995 GOLD

Do It For You

The "Do It For You" campaign goal was to continue to stimulate aggressive business growth by positioning Yoplait as the brand of choice among yogurt consumers - the one that promises high nutritional benefits and great taste.

Brand: Yoplait
Client: General Mills, Inc.
Agency: DDB Chicago
Language: English

FINALISTS

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