Beverages - Non-Alcohol
Diet and non-diet soda, coffee, tea, juices, milk, milk substitutes bottled water, sparkling water, etc.
Stop the World
In order to boost market share in the powdered soft drink category, the target audience was narrowed down to capture the highest users of powdered soft drinks. The advertising campaign, "Stop the World" was designed to convince the target audience that Wyler's was the drink they had to have no matter what.
Agency: Griffin Bacal, Inc.