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Crystal Light
Whole New Light

RAN IN: United States

CLIENT

AGENCY
D'Arcy Masius Benton & Bowles *Lead Agency


SUMMARY

By leveraging a flavor specific strategy, the Crystal Light "Whole New Light" Campaign delivered improved taste perceptions of the brand, created positive empathy for the brand and helped successfully launch the new Cranberry Breeze flavor.


Classification: National

Language: English