Beverages - Non-Alcohol

The Way Banking Should Be

Armed with a gloves-off, name-names, no-holds-barred advertising campaign, Springfield (Massachusetts) Institution for Savings took on the New England banking behemoths and hit them where it hurts: in their market shares. New household increased by 3,100 (310% of goal), new deposit money increased by $7.5 million (150% of goal), and DDA (Demand Deposit Accounts) grew by 21,000 -- a 133% increase (400% of goal).

Brand: Springfield Institution for Savings
Client: Springfield Institution for Savings
Agency: Cronin and Company, Inc.
Language: English

Helping People See Better

This campaign successfully distinguished LensCrafters from its competitors by focusing on its unique approach to servicing the needs of its customers.

Brand: LensCrafters
Client: LensCrafters
Agency: Deutsch Inc.
Language: English

G-Lube

Brand: Quaker State Minit-Lube
Client: Quaker State Minit-Lube
Agency: Chiat/Day Inc. Advertising
Language: English