Beverages - Alcohol
Beer, champagne, liquor, wine, wine coolers, etc.
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1995 BRONZE
Back to School
The objective of Staples' '94 Back-To-School campaign was to reverse the previous year's sales decline and achieve a 10% comparable store sales gain. The advertising brought results that far exceeded the objective: a 37% comp store sales gain despite being significantly outspent by the competition.
Brand:
Staples
Client:
Staples, Inc.
Agency:
Cliff Freeman & Partners
Language:
English
1994 BRONZE
FINALISTS
Budweiser
This Bud’s For You: Recruiting A New Generation of Budweiser Drinkers
Harbin
Harbin The Beer Bench
Diageo México Buchanan´s Two Souls
Buchanan’s Two Souls®: La unión de dos grandes
