Beverages - Alcohol
Beer, champagne, liquor, wine, wine coolers, etc.
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PROGRAM
1996 GOLD
Already Ready Already
The broad objective of the campaign was to successfully introduce Tropical Freezes, a new line of blended freezer cocktails, into the marketplace. Specifically, the goal was to meet or to exceed the successful 1994 market results in terms of sales projections, brand awareness, trial, and distribution.
Brand:
Tropical Freezes
Client:
Brown-Forman
Agency:
Altschiller & Company
Language:
English
1996 GOLD
This Bud's For You
No brand has ever been more important to its brewery in volume or profits that Budweiser and no major beer has ever been turned around once it started slipping. After six years of trying alternative advertising strategies to slow Budweiser's brand erosion, DDB Needham was awarded the challenge. Our solution...to change the attitude toward Budweiser by changing the attitude of Budweiser via advertising that is fun and enjoyable to watch. The result...young adults, as well as other, are no more aware of Budweiser as well as more favorable towards Budweiser and brand erosion has slowed and is on its way to being stopped.
Brand:
Budweiser
Client:
Anheuser-Busch, Inc.
Agency:
DDB Chicago
Language:
English
1996 SILVER
Mr. Jenkins
The "Mr. Jenkins" campaign features the character, Mr. Jenkins, as Tanqueray spokesperson, advocate, embodiment. He brings fun to sophisticated settings and sophistication to fun, young settings, all with wisdom, wit, and devilry. He "loosens the tie" of the brand. This campaign enabled us to successfully achieve our goal of revitalizing the brand among young influential drinkers.
Brand:
Tanqueray
Client:
Diageo (formerly Schieffelin & Somerset)
Agency:
Deutsch, Inc.
Language:
English
FINALISTS
Budweiser
This Bud’s For You: Recruiting A New Generation of Budweiser Drinkers
Harbin
Harbin The Beer Bench
Diageo México Buchanan´s Two Souls
Buchanan’s Two Souls®: La unión de dos grandes
