Beauty & Fragrance

Dove Hair Imax

Brand: Dove
Client: Unilever
Agency: Orange
Language: Spanish

Slim Chin

After a 5-year hiatus, adidas basketball was launching signature shoes for their two biggest athletes. Unfortunately, the largest character in basketball, LeBron James, was on everyones mind. It was clear that, if we wanted to sell shoes, we needed a larger-than-life character of our own. So we created one. Enter Slim Chin, a proponent of all things fast. Next thing you know, the world embraced his sales pitch: Fast Dont Lie. In the end, a five-foot-three, fictional character, towered over a king and adidas stole the throne of signature shoes.

Brand: adidas Basketball
Client: adidas America, Inc.
Agency: 180LA
Language: English

Axe Cleans Your Balls

This is the story of how AXE shower gel took the most obvious category benefit and the most clichd advertising construct and used them to create the most talked about commercial in social media of 2010. But its also about how we made shower gel believers out of bar soap lovers. How we used an accessory to sell the main product. How we adopted a listen then react approach to creative development. And, ultimately, how we regained category leadership over Old Spice. All by having some balls

Brand: AXE
Client: Unilever
Agency: BBH New York
Language: English