Automotive - Vehicles

Cars, trucks, motorcycles, both brand and model advertising.

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2017 BRONZE

The Car You Never Expected

Brand: Chevrolet
Client: General Motors
Agency: Commonwealth//McCann
Language: English

2017 BRONZE

Strengthening Perceptions: Chevy Silverado

Our #1 competitor, long-time category leader, and fierce rival Ford had made a big splash with the debut of new, all-aluminum F-150 pickup truck. They brashly claimed that with their truck, all other pickups are history. But we knew many in the truck market were dubious about aluminum as a truck material, and we set out to confirm their doubts with a two-pronged strategy. In the end, we proved that Chevy Silverado, built of high-strength steel, is stronger and more reliable, and it showed in sales and share.

Brand: Chevrolet
Client: Chevrolet
Agency: Commonwealth//McCann
Language: English