Automotive - Vehicles

Cars, trucks, motorcycles, both brand and model advertising.

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2017 BRONZE

E Class launch

The main focus of the campaign, was not only to increase sales, but also to invite potential clients to open days at car dealerships. Luxury brands are often thought as being “easy” to advertise due to their “intuitive recognition”, however a high entry threshold to the category presented us with an additional challenge. To address this challenge we created a 360® communications plan, which by design assumed synergy and cross penetration of all media, allowing us to achieve success and fully execute all of our goals

Brand: Daimler
Client: Mercedes-Benz Poland
Agency: Zenith
Language: Polish

2017 BRONZE

Skoda Service Packages

The Skoda’s challenge was to interest consumers with not obvious product - servicing packages in cars’s prices during the biggest sales decrease on the market. Aims were - reducing this drop to the market average (-32%), competing with the biggest rival - Toyota and attracting the target group with a webpage. Our strategy was to explain customers in a simple way what the packages and benefits are. Results: highest sales for the last 6 years, increasing shares comparing to Toyota and the record of the visits on webpage in two months!

Brand: Skoda
Client: Skoda Poland
Agency: MediaCom Warsaw
Language: Polish