Automotive - Vehicles

Challenge the Impossible

China has the world's largest luxury car market, and the competition is fierce; as a new brand, Jaguar needs to find its own unique competitive advantage. Jaguar's popularity in China is relatively low, and its brand's connotation is even less known. As the first SUV of the Jaguar brand, the release of F-PACE provides an excellent opportunity to make Jaguar's award-winning achievements known to the world, highlighting the high-performance qualities of the Jaguar brand, and thus distinguishing among the competitive brands. Therefore, through the social media platform, we successfully launched an eye-catching marketing campaign, beyond imagination, breaking the physics principle, so that Jaguar truly dumped all beings and subverted the horizon.

Brand: Jaguar
Client: Jaguar Land Rover China
Agency: Spark44 Shanghai
Language: Mandarin

Chevrolet Spark New Generation

Brand: Chevrolet
Client: General Motors Mexico
Agency: Commonwealth // McCann
Language: Spanish

New Tiguan Launch

Is it possible to increase sales of Tiguan on a growing but very difficult market with competition attacking with innovations and at the same time make clients want to pay 6000 PLN more for the most expensive car in a segment? We have persuaded younger clients that a new Tiguan is more than just a technology or a toy. It is a way to boost emotions of moments spent with loved ones. The expression of this was a personalized communication engaging deeper, longer. The new Tiguan advanced in terms of innovation from position #10 to #4, achieved sales dynamics of more than double (+53%!) than A-SUV segment and reached the highest transaction rates ever – over 130 000 PLN!

Brand: Volkswagen
Client: Volkswagen Group Poland
Agency: MediaCom Warsaw
Language: Polish