Automotive - Vehicles

Cars, trucks, motorcycles, both brand and model advertising.

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2016 SILVER

Lincoln Brand Reinvention

How do you turn around a car brand that had gone from being the best selling luxury brand in 1998 to number seven a mere decade later? How do you bring this brand to the attention of a generation who barely knew we existed? Through the very bold step of an unorthodox celebrity partnership, that's how. Via a campaign that put Lincoln squarely into the pop culture conversation, we achieved record high ad awareness, unprecedented increases in Favorable Opinion and for the first time in a decade, significant sales increases.

Brand: The Lincoln Motor Company
Client: The Lincoln Motor Company
Agency: Hudson Rouge
Language: English