Media Innovation - Existing Channels

Peach Nectar-Fictional Delicacy Coming To Life

Brand: Taohuazui
Client: LUZHOULAOJIAO
Agency: Century KP
Language: Mandarin

A marketing campaign based on the sleep-scene for Sulwhasoo

Brand: Sulwhasoo
Client: Sulwhasoo
Agency: Xiaomi
Language: Mandarin

Releasing A Love Story that Sells Itself

After returning Extra to growth on the strength of one heartwarming ad, "Origami", there was still doubt about whether an emotional approach was viable for gum. Was it a one-hit-wonder, or the beginning of something more? It was a critical question for Wrigley, as Extra was its largest growth brand. We responded by creating a short film that quickly became one of 2016's most celebrated love stories.With this film at the heart of our communications, we more than quadrupled Extras growth rate, even as the category declined.  

Brand: Extra Gum
Client: Mars/Wrigley
Agency: Energy BBDO
Language: English