Media Innovation - Existing Channels

This award showcases those who have the insight and creativity to change the way a particular media channel is consumed. 

2017 BRONZE

#Mizuno_A_Half_Pair Campaign

Brand: Mizuno
Client: Mizuno Korea
Agency: Overman
Language: Korean

2017 BRONZE

Peach Nectar-Fictional Delicacy Coming To Life

Brand: Taohuazui
Client: LUZHOULAOJIAO
Agency: Century KP
Language: Mandarin

2017 BRONZE

A marketing campaign based on the sleep-scene for Sulwhasoo

Brand: Sulwhasoo
Client: Sulwhasoo
Agency: Xiaomi
Language: Mandarin

FINALISTS

Frosted Flakes Tony the Tiger on Twitch: The First Mascot Turned Streamer

Hyundai Hyundai Questions Everything (Right Down to Its Media Buy)

Tide Tide #LaundryNight