Media Idea

The award honors media led ideas that are powerful enough to become the genesis of the communications program itself.

2018 SILVER

Theraflu Flu Tracker based on Big Data analysis

The digital project Theraflu Flu Tracker is an innovative, socially useful service in the form of an interactive map of Russia that analyzes a huge array of relevant data and gives the most accurate forecast for the incidence of flu and cold for 10 days in advance for each city of Russia.

Brand: Theraflu
Client: GSK Consumer Healthcare Russia
Agency: MediaCom
Language: English, Russian

2018 SILVER

#FairBnB

The beginning of the summer outflow of customers from the pub coincided with the Champions League Final in Kyiv. In anticipation of the match the greedy Kyiv hotels increased the rent prices up to $3000 a night. Without having a big budget for advertising, the pub didn't just try to survive in the summer period, but also tried to resist the greedy hotels. Beer Point decided to work all night long to host the foreign fans. We created an invent on Facebook - #FairBnB - Fair Beer and Breakfast. Everyone could drink beer in the pub all night long and celebrate the victory of the beloved team. In the morning free toothbrushes, breakfast and on board!

Brand: Beer Point
Client: Beer Point
Agency: Kinograf
Language: English

2018 SILVER

Let’s PUMB, PUMB, PUMB!

How can FUIB Bank win the hearts and wallets of the young audience by providing them with a new card product experience? The Bank staked on the real benefits, helping young people to solve their actual problems at musical festivals. They go there for positive emotions, but they should spend a lot of time on things they do not get pleasure from (queues at the entrance and at the bar, loss of money, rest, tip, etc.). Festival card from FUIB became a ticket to the world of only bright and positive emotions. The Bank developed for them a new unique product, the first Ukrainian Festival Card, which gives everything and at once, maximum benefits, and showed the best customer experience. That brought significant results for the brand. Let's PUMB, PUMB, PUMB!

Brand: FUIB
Client: FUIB
Agency: TWIGA UKRAINE
Language: English

FINALISTS

RITZ Puttin’ on the RITZ

U.S. Bank Found in Translation: The untold story of children who give a voice to generations.

Pulsar N160 The (Un)Censored Ad