Healthcare, Products & Services
Hospitals, HMOs, referral services, dental and medical care services, chronic care facilities, health insurance.
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2022 SILVER
The Sleeping Night-Watchmen
Goodnight with Naselin’ is an idea that didn’t just launch the brand’s consumerisation journey but one that powered successful product innovation. By challenging the category norm of ‘jump-back-to-work’, Naselin encouraged a nation of young-strivers to rest and finally enjoy a goodnight’s sleep during cold. Sleep– an unclaimed occasion for adults, one when blocked nose feels the worst. We followed the journey-of-suffering and ditched the classical journey-of-selling. Our idea platform accelerated Naselin’s offtakes by 122% and created a new revenue-stream from cold-rubs which within two months contributed to 19% more revenue.
Brand:
Naselin
Client:
Cipla Health
Agency:
The Womb Communications
Language:
English
2020 SILVER
From Sudocrem to Super-crem
This is the story of how 3 Pandas doing Tai Chi helped turn Sudocrem into Super-crem. Through a combination of deep audience understanding and revitalised brand heritage, we challenged category clichés, worked smart across channels and restored love for a brand at risk of losing its relevance. In doing so, we returned Sudocrem’s highest-ever market share, reversed the fortunes of a declining category and brought a little bit of soothing into the lives of millions.
Brand:
Sudocrem
Client:
Teva Pharmaceuticals
Agency:
McCann Health
Language:
English
2020 BRONZE
Awkward Astigmatism?!
In APAC, astigmatism is still not commonly known by public; or even its sufferers. It’s an eye condition that is bothering 47% of population and requires vision correction. But only 15% is currently correcting it. Given our target audiences’ attention is becoming a commodity nowadays – How do we drive the full marketing funnel in a flawless way? ACUVUE® Korea has achieved all these in our latest Awkward Astigmatism campaign. Starting from translating insight to creative development and driving the urgency for our potential target consumers to try our product in just 15 seconds.
Brand:
ACUVUE Oasys 1 Day for Astigmatism
Client:
Johnson & Johnson
Agency:
Shortcut Creative
Language:
English
FINALISTS
Emirates NBD
Signs
IKEA x MSF
The Giving Room
Pharmeasy
India Breaks Up With Their Chemists
