Cipla Health

1. Satish Sahoo - Senior Marketing Director 2. Devyani Jagdale - Brand Manager

The Womb Communications *Lead Agency

1. Kawal Shoor - Founder 2. Navin Talreja - Founder 3. Manisha Sain - Strategy Lead 4. Suyash Khabya - Creative Head 5. Pankaj Nihalani - Creative Partner 6. Dhaval Jadwani - Business Head 7. Bushra Halim - Business Partner 8. Ramanathan Venkataramani - Strategy Partner

Goodnight with Naselin’ is an idea that didn’t just launch the brand’s consumerisation journey but one that powered successful product innovation. By challenging the category norm of ‘jump-back-to-work’, Naselin encouraged a nation of young-strivers to rest and finally enjoy a goodnight’s sleep during cold. Sleep– an unclaimed occasion for adults, one when blocked nose feels the worst. We followed the journey-of-suffering and ditched the classical journey-of-selling. Our idea platform accelerated Naselin’s offtakes by 122% and created a new revenue-stream from cold-rubs which within two months contributed to 19% more revenue.