Johnson & Johnson

Chu Wing Sze - APAC Marketing Lead - ACUVUE daily disposable platform Chae Jan - Marketing Director - ACUVUE Korea Kim Ha Neui - Group Brand Manager - ACUVUE Korea

Shortcut Creative *Lead Agency

Gil Jungwoo - General Manager

In APAC, astigmatism is still not commonly known by public; or even its sufferers. It’s an eye condition that is bothering 47% of population and requires vision correction. But only 15% is currently correcting it. Given our target audiences’ attention is becoming a commodity nowadays – How do we drive the full marketing funnel in a flawless way? ACUVUE® Korea has achieved all these in our latest Awkward Astigmatism campaign. Starting from translating insight to creative development and driving the urgency for our potential target consumers to try our product in just 15 seconds.