Healthcare, Products & Services
Hospitals, HMOs, referral services, dental and medical care services, chronic care facilities, health insurance.
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PROGRAM
2023 BRONZE
Breathcalypse: When Bad Breath Unleashes an Apocalypse
52% of young people don't use mouthwash and the technical language of the category doesn't help. Listerine needed to change the game. For young folks, bad breath is reeeally dramatic. Games were the opportunity to speak the same language. We created BREATHCALYPSE, an experience where bad breath caused an apocalypse. The solution? Find Listerine. More than just advertising, it was an experience in the largest virtual city in Brazil with the presence of celebrities and streamers. In one month, 54 million views, +340% online sales, and 4.8x ROI.
Brand:
Listerine
Client:
JOHNSON & JOHNSON
Agency:
Wunderman Thompson Brazil
Language:
English
2023 BRONZE
Rompiendo tabúes. Celebrando nuestras vaginas.
Canesten V es una marca madura y establecida que enfrentaba una pérdida de mercado y relevancia entre jóvenes de 18 a 24 años. Ante esto, la marca creó “Vive sin Tabú”, una plataforma de comunicación que normaliza todo lo que pasa en la vagina para transformar la conversación y hacerla más transparente e incluyente.
Brand:
Canesten V
Client:
Bayer México
Agency:
MullenLowe México
Language:
Spanish
2023 BRONZE
Noah's Ark Nurse Recruitment
Noah’s Ark Children’s Hospice faced a huge challenge at the start of 2022. They urgently needed to hire five specialist paediatric nurses, to provide vital care services. But there was a nationwide nursing shortage. And caring for a child who is seriously unwell calls for a nurse-in-a-million.
We needed to attract nurses with the right motivation who also wanted to become part of The Ark family. Convincing them that Noah’s Ark was a uniquely rewarding place to work.
The campaign succeeded, driving record interest with website traffic up 243% and over 180 enquiries, resulting in 8 new nurses hired.
Brand:
Noah's Ark Children’s Hospice
Client:
Noah’s Ark Children’s Hospice
Agency:
OLIVER
Language:
English
FINALISTS
Emirates NBD
Signs
IKEA x MSF
The Giving Room
Pharmeasy
India Breaks Up With Their Chemists
