Healthcare - OTC

Ingredients

Brand: Tums
Client: SmithKline Beecham Consumer Brands
Agency: Jordan, McGrath, Case & Taylor/Direct
Language: English

Train

Brand: Tylenol Sinus
Client: McNeil Consumer Products Co.
Agency: Saatchi & Saatchi
Language: English

Answer

The "Answer" campaign had two primary objectives of equal importance: 1) Significantly increase Johnson & Johnson unit share of the incontinence category beyond that achieved in its initial test, and 2) Stimulate significant category growth.

Brand: Serenty Guards
Client: Johnson & Johnson
Agency: Lintas: New York
Language: English