Healthcare - OTC

Combinations

The "Combinations" campaign leverages the core Miller Lite equities of fun with friends and humor. The goal of the campaign is to strengthen the brand identity and break through the clutter of beer advertising. The campaign achieved its goal by posting double digit improvements on key awareness measures and helping contribute to much better than expected volume performance vs. forecast, despite the introduction of a major line extension.

Brand: Miller Lite
Client: Miller Brewing Company
Agency: Leo Burnett USA
Language: English

Swinging Bottle

Brand: Cool Mint Listerine
Client: Warner-Lambert Company
Agency: JWT
Language: English

Raymond and Maureen

Brand: Phillips' Milk of Magnesia
Client: Sterling Health USA
Agency: Ammirati Puris Lintas
Language: English