Healthcare - OTC

Marketing communications efforts for products that are sold without a prescription that address a specific health condition.

1997 GOLD

TOUGH GET SICK

Advertising created to hit four objectives of sales growth, trial, awarenss and enhanced consumer perceptions.

Brand: Tylenol Flu
Client: McNeil Consumer Healthcare
Agency: Saatchi & Saatchi
Language: English

1997 SILVER

Pepcid AC Launch Campaign

The Campaign was developed to launch Pepcid AC in the OTC market, propel the brand to leadership, and defend tat leadership position in the face of competitive launches. Heartburn prevention was the key strategic element of the campaign.

Brand: Pepcid AC Acid Controller
Client: Johnson & Johnson
Agency: Saatchi & Saatchi
Language: English

1996 BRONZE

Facts Campaign

Tagamet HB represents a legitimate breakthrough for heartburn sufferers. Acknowledging this fact informatively as no other brand could, the "Facts" campaign successfully established Tagamet HB as a category leader--surpassing sales goals and claiming leadership share of market. This is despite a 2 month lead and claim advantage held by the competition, Pepcid AC.

Brand: Tagamet HB
Client: Smith Kline Beecham Consumer Healthcare
Agency: Ogilvy & Mather
Language: English

FINALISTS

Bayer Aspirin Bayer Aspirin Official Sponsor of Fans' Hearts

Advil Advil the Summer Travel Pain Away

Pfizer Living Beyond COVID-19