Experiential Marketing
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2023 SILVER
The Unexpected Passenger
By coincidence, Wednesday/Merlina launched during the World Cup in Brazil. How to highlight a goth show during a green-and-yellow moment? We needed something unexpected to generate interest in people and spark conversations. So, instead of putting the show’s star in the center, we took Thing/Dedos out for a subway ride, holding onto handles of a wagon personalized to feel like Wednesday’s universe. Thing/Dedos became a star, even appearing on gossip pages. We surpassed Netflix’s accesses goals after the activation.
Brand:
Netflix
Client:
NETFLIX BRASIL
Agency:
Wunderman Thompson Brasil
Language:
English
2023 SILVER
Drones versus Desertification
To combat desertification in Saudi Arabia, where most areas are not accessible for human beings due to the topography, Aramco deployed an innovative solution that surpasses traditional methods in speed and accessibility: Drone-planting. Employing customized drones to plant desert-resilient native trees across the Kingdom, Aramco raised awareness of its sustainability focus and enabled active participation through immersive experiences, and real-time progress monitoring. By planting more vegetation than before and reducing desertification across the areas reached, Aramco earned goodwill and benefitted as a brand too.
Brand:
ARAMCO
Client:
ARAMCO
Agency:
Publicis Groupe - Leo Burnett Middle East
Language:
English
2023 BRONZE
Harbin The Beer Bench
To build the in-home drinking occasion and bring 2022’s FIFA World Cup to Chinese youth who are still under Covid restrictions, Harbin Beer developed The Harbin Beer Bench, a special multipack packaging solution that can help urban youth in China to invite friends to their small homes, gathering and watching games. The bench was launched with a social campaign to create a unique experience and engagement with consumers, and helped the brand to find a distinguish angle to increase its exposure during the FIFA season.
Brand:
Harbin
Client:
Anheuser-Busch Inbev (China)
Agency:
BBDO Shanghai
Language:
FINALISTS
Samsung
iTest: Comparing Apples with Androids
Budweiser
PreConcert
Burger King Puerto Rico
Night Mission: La experiencia de Burger King y Call of Duty
