Experiential Marketing

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2023 SILVER

95 Cals Bar

Michelob Ultra tenía el objetivo de demostrar la superioridad de su producto. En una categoría tan competitiva como la nuestra, era necesario encontrar una manera fresca de hacerlo para captar la atención de la audiencia y lograr que entendiera nuestros beneficios de la manera más tangible. En un contexto donde todas las marcas saludables hablan de lo mismo, descubrimos que nadie sabe realmente cómo se ven las calorías. Por eso, creamos una campaña acompañada del primer bar en el mundo donde todo tiene las mismas calorías que una Michelob Ultra.

Brand: Michelob Ultra
Client: Ab InBev (México)
Agency: GUT Mexico City
Language: Spanish

2023 SILVER

The Unexpected Passenger

By coincidence, Wednesday/Merlina launched during the World Cup in Brazil. How to highlight a goth show during a green-and-yellow moment? We needed something unexpected to generate interest in people and spark conversations. So, instead of putting the show’s star in the center, we took Thing/Dedos out for a subway ride, holding onto handles of a wagon personalized to feel like Wednesday’s universe. Thing/Dedos became a star, even appearing on gossip pages. We surpassed Netflix’s accesses goals after the activation.

Brand: Netflix
Client: NETFLIX BRASIL
Agency: Wunderman Thompson Brasil
Language: English

2023 SILVER

Drones versus Desertification

To combat desertification in Saudi Arabia, where most areas are not accessible for human beings due to the topography, Aramco deployed an innovative solution that surpasses traditional methods in speed and accessibility: Drone-planting. Employing customized drones to plant desert-resilient native trees across the Kingdom, Aramco raised awareness of its sustainability focus and enabled active participation through immersive experiences, and real-time progress monitoring. By planting more vegetation than before and reducing desertification across the areas reached, Aramco earned goodwill and benefitted as a brand too.

Brand: ARAMCO
Client: ARAMCO
Agency: Publicis Groupe - Leo Burnett Middle East
Language: English