Experiential Marketing
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2023 SILVER
OFF / ON: Everyday Technology that Changed Our Lives, 1970s–2000s
Challenge: National Museum of Singapore was losing share of Singaporeans’ attention to other leisure and recreational attractions. Insight: Singaporeans are constantly hunting for new places to visit, turning to platforms like TikTok and Instagram for discovery. Strategy: Design an immersive experience for all to appreciate Singapore’s history by appealing to the nostalgia economy and social media gratification. We created an immersive museum experience for visitors, appealing to their yearning for nostalgia economy. Result: NMS became one of Singapore’s must-see attractions during the exhibit, attracting large crowds and revitalising the museum.
Brand:
Collecting Contemporary Singapore
Client:
National Museum Singapore
Agency:
BLKJ HAVAS
Language:
English
2023 SILVER
HSBC Singapore
Post-pandemic, APAC investors understood that their traditional approach to wealth is not enough and are looking for new ways to future-proof their wealth. However, HSBC Singapore is seen as a traditional bank that’s losing its relevance in this new world of wealth. Enters The HSBC Futureverse – a dynamic video generator that can generate 5.9 Million possible futures and show how HSBC is at the forefront of all of it. The campaign successfully demonstrated HSBC’s future-looking view on wealth and started to close the perception gap of HSBC in Singapore.
Brand:
HSBC Singapore
Client:
HSBC Singapore
Agency:
Wunderman Thompson Singapore
Language:
English
2023 BRONZE
Harbin The Beer Bench
To build the in-home drinking occasion and bring 2022’s FIFA World Cup to Chinese youth who are still under Covid restrictions, Harbin Beer developed The Harbin Beer Bench, a special multipack packaging solution that can help urban youth in China to invite friends to their small homes, gathering and watching games. The bench was launched with a social campaign to create a unique experience and engagement with consumers, and helped the brand to find a distinguish angle to increase its exposure during the FIFA season.
Brand:
Harbin
Client:
Anheuser-Busch Inbev (China)
Agency:
BBDO Shanghai
Language:
FINALISTS
Samsung
iTest: Comparing Apples with Androids
Budweiser
PreConcert
Burger King Puerto Rico
Night Mission: La experiencia de Burger King y Call of Duty
