Experiential Marketing
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2023 SILVER
KFC Degustation
KFC Australia created a fine-dining degustation experience with 11 courses, using the food we sell in restaurant every single day. We knew that giving our food such a cheeky, fancy and over-the-top treatment - then targeting food critics, influencers and foodie-publications - would ensure the campaign amassed a huge amount of PR coverage, which successfully lifted KFC’s food quality perceptions.
Brand:
KFC
Client:
KFC Australia
Agency:
Ogilvy Sydney
Language:
2023 SILVER
OREO Stacked at Stores to Stacked at Homes
Oreo faced an unexpected challenge of aging excessive stocks when anticipating a high demand at the start of the year due to possible new pandemic wave. With Stay Playful spirit at heart, we found an opportunity to turn gloomy stocks stacked at retailer’s stores into joyful cookies stacked at consumer’s homes with a modest budget. Just by adding a value exchange twist into a simple stacking challenge, the campaign saw thousands of consumers joyfully stacking non-stop, stocks cleared up, sell out uplift +17.7%, penetration +1% and a Guinness Record at the end.
Brand:
Oreo
Client:
Mondelēz Kinh Do Vietnam
Agency:
Publicis Vietnam
Language:
2023 SILVER
95 Cals Bar
Michelob Ultra tenía el objetivo de demostrar la superioridad de su producto. En una categoría tan competitiva como la nuestra, era necesario encontrar una manera fresca de hacerlo para captar la atención de la audiencia y lograr que entendiera nuestros beneficios de la manera más tangible. En un contexto donde todas las marcas saludables hablan de lo mismo, descubrimos que nadie sabe realmente cómo se ven las calorías. Por eso, creamos una campaña acompañada del primer bar en el mundo donde todo tiene las mismas calorías que una Michelob Ultra.
Brand:
Michelob Ultra
Client:
Ab InBev (México)
Agency:
GUT Mexico City
Language:
Spanish
FINALISTS
Samsung
iTest: Comparing Apples with Androids
Budweiser
PreConcert
Burger King Puerto Rico
Night Mission: La experiencia de Burger King y Call of Duty
