Experiential Marketing

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2023 GOLD

5G Live Activation

Despite Singtel being the first telco in the world to achieve nationwide 5G coverage, Singaporeans failed to appreciate the impact of it in their everyday lives, leading to lagging adoption figures. 5G is seen as futuristic and 4G is deemed as “good enough”. Well, it’s good enough almost everywhere in Singapore except - in the underground MRT. By staging a 5G-powered live-stream concert at this place of peak frustration for almost every commuting Singaporean, Singtel saw an immediate 13.6% subscription growth rate, which far exceeded our target of 9%

Brand: 5G Live Activation
Client: Singtel
Agency: Leo Burnett Singapore
Language: English

2023 SILVER

KFC Degustation

KFC Australia created a fine-dining degustation experience with 11 courses, using the food we sell in restaurant every single day. We knew that giving our food such a cheeky, fancy and over-the-top treatment - then targeting food critics, influencers and foodie-publications - would ensure the campaign amassed a huge amount of PR coverage, which successfully lifted KFC’s food quality perceptions.

Brand: KFC
Client: KFC Australia
Agency: Ogilvy Sydney
Language:

2023 SILVER

OREO Stacked at Stores to Stacked at Homes

Oreo faced an unexpected challenge of aging excessive stocks when anticipating a high demand at the start of the year due to possible new pandemic wave. With Stay Playful spirit at heart, we found an opportunity to turn gloomy stocks stacked at retailer’s stores into joyful cookies stacked at consumer’s homes with a modest budget. Just by adding a value exchange twist into a simple stacking challenge, the campaign saw thousands of consumers joyfully stacking non-stop, stocks cleared up, sell out uplift +17.7%, penetration +1% and a Guinness Record at the end.

Brand: Oreo
Client: Mondelēz Kinh Do Vietnam
Agency: Publicis Vietnam
Language: