Experiential Marketing

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2021 SILVER

Astronomical Sales

In the UAE, how could Mastercard grow preference and usage, and earn its space as card-on-file for online e-commerce transactions? “Priceless” means “rare”, and a rare experience - an eclipse - would be forming the Mastercard logo in the sky. So, we created “ASTRONOMICAL SALES” - a live, interactive data-driven experience tying data from the eclipse’s phases to discounts on e-commerce purchases with Mastercard. By partnering with noon.com, a leading e-commerce retailer, we created an astronomical data-driven promotion - as the sun dimished, so did the discounts on products!

Brand: Mastercard
Client: Mastercard
Agency: FP7 McCann Dubai
Language: English

2021 SILVER

Neb Adventures

When it comes to asthma, children struggle to get through the full dosage of 6 minutes, leading to half-inhaled dosages and hence, unsuccessful treatments. So, AstraZeneca transformed the 6-minute distressing nebulization treatment into a 6-minute distracting interactive and immersive experience called “Ned Adventures” that entertained and enabled child patients to stay still and get their full dosage. To empower parents, the idea was scaled through a digital app, helping parents carry the experience home, and through a patient ID, enabled the doctors to keep track of the children’s progress too.

Brand: AstraZeneca
Client: Astra Zeneca
Agency: McCann Health Middle East
Language: English