Experiential Marketing

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2022 SILVER

Keeping festive stories alive virtually

The Challenge One of Vietnams biggest festivals Trung Thu was losing relevance, especially in a military lockdown The Insight Nostalgia is a powerful trigger to get people to celebrate a festival by rekindling past memories of it The Idea Keep festive stories alive virtually Bringing the Idea to Life We developed AI Technology to bring alive old festive photos and co-created content so people can experience the festival in a lockdown The Results We reached 47 million people with 14 million engagements & grew ecommerce by 8%YOY

Brand: Kinh Do Mooncakes
Client: Mondelēz Kinh Do
Agency: Publicis Vietnam
Language: English

2022 SILVER

McDonald's Classroom

The Philippines remained to be the last country in the world with classrooms shuttered by Covid-19. This is the story of how McDonald’s transformed its unused party rooms (also shuttered by pandemic restrictions) into lively classrooms to help students and teachers struggling with the distance learning system. Piloted in 2020 and expanded in 2021 into 249 locations all over the country, McDonald’s Classroom helped redefine the brand experience in the new normal, and not only generated fame for the brand, but uplifted Filipinos’ trust in the company.

Brand: McDonald's
Client: McDonald's Philippines
Agency: Leo Burnett Manila
Language: English

2022 BRONZE

The Long Game: KFC’s Bucket Hunt

How KFC Australia secured sustainable ecommerce growth through an Augmented Reality game that asked Aussies to find virtual buckets in exchange for winning bucketloads. The game employed behavioural science theory to get players to value rewards more and encourage ‘sticky’ behaviour within KFC’s ecommerce channel. Shying away from superficially branded, promotional games that deliver short-term sales to a fully gamified brand experience which brought new customers in and drove bucketloads of incremental value to the business.

Brand: KFC
Client: KFC Australia
Agency: Ogilvy Sydney
Language: English