Experiential Marketing

Neb Adventures

When it comes to asthma, children struggle to get through the full dosage of 6 minutes, leading to half-inhaled dosages and hence, unsuccessful treatments. So, AstraZeneca transformed the 6-minute distressing nebulization treatment into a 6-minute distracting interactive and immersive experience called “Ned Adventures” that entertained and enabled child patients to stay still and get their full dosage. To empower parents, the idea was scaled through a digital app, helping parents carry the experience home, and through a patient ID, enabled the doctors to keep track of the children’s progress too.

Brand: AstraZeneca
Client: Astra Zeneca
Agency: McCann Health Middle East
Language: English