Renaissance

Real energy, not just words

Brand: Amigo
Client: Strauss Romania
Agency: McCann World Group Romania
Language: English

So much more than just a bath

JOHNSONS had seen sales, share, and relevance decline for a decade due to a changing competitive landscape and a new era of parents. To make matters worse our brand image was decaying as a result of negative press exposing chemical ingredients. So we removed ingredients Moms questioned, like parabens, and explained why we kept fragrance. The scent, the lather the very ingredients being removed from the category help baby grow and develop. Our perceived weakness became our strength and we increased sales and share while stemming equity decline.

Brand: JOHNSONS
Client: Johnson & Johnson
Agency: BBDO New York
Language: English

Comeback of an Iconic American Brand

Maytags long-standing promise of Dependability had lost relevance with modern audiences, resulting in declining sales and loss of market share. To restore Maytag to its former glory, we brought back the brands iconic Repairman, and gave him a new job. The Maytag Man became the appliances themselves, giving Maytag Dependability a face, a voice, and a way to connect with people who are like like Maytag the unseen heroes of Dependability. And after years of decline, Maytag has once again risen to prominence.

Brand: Maytag
Client: Whirlpool Corporation
Agency: DigitasLBi
Language: English