This is an award for rebirth campaigns. To enter your brand must have experienced a downturn of more than one year and a period of at least six months of upturn sales.
What would you do for a Klondike Bar?
Everyday people do the little things in life that surprise and delight those around them. They deserve THE big, satisfying everyday reward...They deserve the amazing taste of a Klondike bar. The objective was to revitalize the old campaign by moving away from focusing on celebrities and their quirky behavior, but to position Klondike as an everyday reward for everyday people. What would YOU do for a Klondike Bar?
Brand: Klondike Bar
Agency: Campbell Mithun
______________. Listed on NASDAQ
It seemed that as quickly as NASDAQ's growth fueled the dot-boom, NASDAQ became the poster child for the dot-bust. By the time this campaign launched, public companies had lost more than half their value. And as a result, stock markets had lost substantial credibility. In perhaps one of the most signigicant brand transformations of all time, NASDAQ is back stronger than ever. Today it is perceived as the industry innovator and the better performing stock market for companies and investors alike.