Renaissance

The Return of Colonel Sanders

KFC was once the #1 chicken restaurant in America. But after a decade of declining sales, stores were closing and the brand was no longer on top. With competition stronger than ever, KFC desperately needed a turnaround plan. We led this effort by helping KFC rediscover its soul and by recommitting the brand to everything that made it so special in the first place including its iconic founder, Colonel Sanders. A year in, Kentucky Fried Chicken has made a dramatic comeback, with nine consecutive quarters of same-store sales growth.

Brand: KFC
Client: KFC
Agency: Wieden+Kennedy
Language: English

Lo mejor de la vida no viene preparado. El mejor caso, sí.

Brand: Clight
Client: Mondelez International
Agency: J. Walter Thompson
Language: Spanish

Relaunching Alaska

Brand: Alaska
Client: Nestlé Peru S.A.
Agency: J. Walter Thompson
Language: Spanish