Renaissance
This is an award for rebirth campaigns. To enter your brand must have experienced a downturn of more than one year and a period of at least six months of upturn sales.
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2016 SILVER
Give Extra, Get Extra
Extra gum had become one of the biggest brands in the category. But while it was big, it had no meaning. And with no meaning, it was becoming invisible. So we walked away from traditional product marketing and began investigating ways to build the brand by telling emotional stories. Our work centered on the idea that a small act of kindness increases joy. This new brand meaning revitalized Extras steadily declining sales and households exposed to the Extra advertising purchased 30% more Extra than households who were not.
Brand:
Extra Gum
Client:
Wm. Wrigley Jr. Company
Agency:
Energy BDDO
Language:
English
2016 BRONZE
FINALISTS
INFINITI
The Shift from Value to Valuable
Dancow
Mother's Love is Perfect
GETNET by SANTANDER
EL CLIENTE SIEMPRE TIENE LA RAZÓN
