New Product or Service Introduction or Line Extension

Any communications effort used to introduce a new product or service that is not a line extension.

2018 SILVER

Zatecke Noviny

Launch of new beer brand Zatecky. The brand which derived and built its' strength on reference to region of city Zatec, product based on unique hop Saas and comms platform - News from Zatec (Zatecke Noviny). It won hearts and throats of many Poles and during just 10 months reached spectacular level of 120 th. HL of sold beer.

Brand: Zatecky Svetly Lezak
Client: Carlsberg Polska
Agency: Initiative
Language: Polish

2018 SILVER

Let’s create viral ‘products’!

This case is about how an agency partnered with a client to solve an almost terminal marketing problem, and through a disruptive idea, ‘CO-CREATED A VIRAL PRODUCT’. Which, within 6 months of its launch, created a significant new revenue stream and made the company’s share price climb 250%. Without a dollar spent on communications!

Brand: Carvaan
Client: Saregama India
Agency: The Womb
Language: English

2018 SILVER

Nueva Amarok V6 Comfortline: En el campo de la tecnología.

Con su estrategia dual, Amarok conectó con la ciudad ubicándose segundo en ventas. Pero los prejuicios alrededor del producto impidieron llegar al campo; un territorio nuevamente en crecimiento que, en 2018, debíamos enamorar para mantenerse segunda. La nueva Comfortline V6 era la ideal para hacerlo, pero necesitaba cambiar la estrategia.Gracias a una campaña integral e insights completamente nuevos alejados del campo tradicional, redefinimos cómo Amarok hablaría al campo, conectando con sus nuevos protagonistas: Los Millennials Rurales.Logramos las ventas anuales pretendidas generando el 40% de éstas en 3 meses, volviendo al campo de la mano de la generación más jóven.

Brand: Amarok
Client: Volkswagen
Agency: Geometry Global Argentina
Language: Spanish

FINALISTS

McDonald's Rice - Hard to believe?

Tank Tank.. Clean water made easy

Stella Artois Unfiltered Stella Artois goes au Naturel to launch new Stella Artois Unfiltered