Sponsorship & Event Marketing
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2018 BRONZE
New Audi A8L Unmanned Aerial Vehicle Lightshow Event Marketing
In order to improve brand favorability, Audi utilized 500 unmanned aerial vehicles to perform a light show as event marketing to display the new Audi A8L image and its unique light feature. It was the first time that unmanned aerial vehicle has been applied in brand communication in the auto industry. This case has attracted great attention and aroused massive discussion with topics such as Lighting Factory on social media, even though no communication budget.
Brand:
Audi
Client:
Volkswagen AG
Agency:
Creative & Interactive Group
Language:
Mandarin
2018 BRONZE
Play Hamburgers with Minions
The Minions are bringing fun to McDonald’s customers in one of the company’s largest global promotions. Through the use of AR interaction with WeChat the customers can have a special unique experience at McDonalds. In conjunction with online social platform interaction, customers can fully immerse themselves in the world of minions in stores. This is a challenging cross-border attempt involving fast food-chains and the new AR technology, which has been attempted by few other brands. Finally, this campaign will help McDonalds increase passenger flow and sales volume during this period.
Brand:
McDonald's
Client:
McDonald's China
Agency:
TBWA Shanghai
Language:
Mandarin
2018 BRONZE
EPICA sponsorship integration in "Dances on TNT" show
Just in half a year after launch EPICA yoghurt became №6 brand in Value in its category and consumers flooded social media with positive posts about the brand. In record short time EPICA has become lifestyle brand for young active urban adults who want to live bright life, want to LIVE MORE! How to proceed building trendy youthful brand image in constraints of not big budget vs. big competitors in the category? Integrate the brand into bright and stylish project, just like the brand itself, with good target audience coverage! We've chosen "Dances on TNT" show! Sponsorship integration brought fantastic results in terms of target audience coverage, its emotional involvement, impact on key brand KPIs and its business results!
Brand:
EPICA
Client:
Ehrmann LLC
Agency:
Initiative Russia
Language:
English, Russian
FINALISTS
Globe Telecom
A Star Wars Experience For All
Xin Zhong Wen
McChinese Lessons
Aldi
How Aldi and The Great British Bake Off changed perceptions of a value supermarket
