Sponsorship & Event Marketing
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2018 GOLD
Alibaba Pyeongchang Olympic Campaign--To the greatness of small
Being an international technology giant, Alibaba values the greatness of small. The company believe in the power within small, and set the vision to make it easy to do business everywhere, empowering young people by giving each individual an equal chance to shine. Dislike most of the brands, as the Worldwide Partner of the Olympic Games, Alibaba’s value – To the greatness of small echoes with the Olympic spirits - encouraging everyone’s participation. The communication campaign aims to re-define the conventional perception on SMALL, inspiring people to recognize SMALL is powerful.
Brand:
Alibaba
Client:
Alibaba Group
Agency:
Proximity Advertising (Shanghai) Co., Ltd
Language:
English, Mandarin
2018 SILVER
Made Possible By Melbourne
The University of Melbourne conducts world-changing research but the people of Melbourne didn’t know about it because research is typically published in journals. We had to publish this research in a new and interactive way to increase research investment. We turned an entire city into an exhibition by featuring world-changing research re-imagined in 14 traditional outdoor media panels and brought to life with a mobile audio guide. This allowed people to see what has been Made Possible by Melbourne and led to an increase in research enquiries.
Brand:
University of Melbourne
Client:
University of Melbourne
Agency:
McCann Melbourne
Language:
English
2018 SILVER
The BIC 4 Colour World Champenship
Pen usage is declining globally and BIC 4 Colour Pens last a really, really long time. Both are a problem for sales. Instead of a simple campaign, we created a highly engaging event. The BIC 4 Colour World Champenships: The ultimate (and only) pen based sporting event! Players competed in 14 new pen based sports including: Clicky-Clicky Fast Pen, Penathon and more. We provided the ultimate event, elevating sales beyond expectations, culminating with the final stage of the event series: the final heat of the Penathon, broadcast live on Facebook.
Brand:
4 Colour
Client:
BIC
Agency:
McCann Melbourne
Language:
English
FINALISTS
Globe Telecom
A Star Wars Experience For All
Xin Zhong Wen
McChinese Lessons
Aldi
How Aldi and The Great British Bake Off changed perceptions of a value supermarket
