Globe Telecom

1. Veca Keeler - Director, Brand Equity and Governance 2. Carla Braganza - Manager, Brand Equity and Governance

Wunderman Thompson Philippines *Lead Agency

1. Golda Roldan - Chief Executive Officer 2. Brandie Tan - Exective Creative Director 3. Cristina Tin Sanchez - Deputy Exective Creative Director 4. Javey Villones - Creative Director 5. Marvin Osorio - Group Account Director 6. Sam Zetha - Integrated Strategy Director 7. Isai Martinez - Associate Creative Director 8. Andy Rivera - Copywriter

A PARTNERSHIP THAT LED TO A STORY OF INCLUSIVITY THAT TOUCHED MILLIONS OF HEARTS Globe Telecom wanted to establish relevance beyond functionality. For their Star Wars collaboration, Globe leveraged on the franchise’s core truth -- anyone can be a hero, whether a swamp creature or an orphan, to deliver a meaningful campaign about inclusivity and representation. The campaign generated an overwhelming response, touching millions across the Philippines and the world. Furthermore, it significantly lifted brand scores, successfully repositioning Globe as a brand of meaningful experiences, and a brand to love.