Brand Experience

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2024 BRONZE

JetCoins

JetCoins, originalmente una promoción convencional, se transformó en una potente plataforma de fidelización y un activo clave para Jet. La campaña elevó la diferenciación de la marca en 15 puntos según Brand Power de Kantar Mercaplan, permitiéndonos mantener precios y márgenes en un mercado dinamizado por competidores "value". Logramos un aumento del 15% en ventas y 57% en utilidad bruta. Con 116.700 códigos activados, JetCoins reforzó la fidelización y compromiso de la audiencia, consolidando la posición de Jet como líder en el mercado.

Brand: FIFCO - Jet
Client: FIFCO
Agency: Jotabequ
Language: Spanish

2023 SILVER

Classics Can Be Remix

Magnum was confronting an inescapable reality: its consumers were aging. How can we change that and conquer Gen Z’s hearts while keeping loyalty? From music to thrifting, Gen Zs’ reviving previous generations’ culture and remixing classics sparked an insight: classics can be remixed. To launch the new Magnum Remix we remixed two generational classics: Kylie Minogue's "Can't Get You Out of My Head," remixed by Peggy Gou. Magnum went viral and dominated everyone’s head, delivering massive volume sales and increasing key brand attributes: +11% Differentiation, +12% Salience, +14% Purpose.

Brand: Magnum Remix
Client: Unilever Foods & Refreshments Global BV
Agency: LOLA MullenLowe
Language: English

2022 SILVER

Beby Blue - Your digital persona

This is story of campaign that created Slovakias first 100% digital persona,Bejby Blue.Instead of promo campaign, we created icon.We hit the heartbeat of digital culture and reached audience in unprecedented way. Even with strong digital motive and no ATL support, she reached 70% young people.This bold campaign was spread virally generating over 120 000 Euros worth of earned media. Bejby became part of youth culture and by doing so, also THE most successful Slovakian campaign of 2020.Earning over 40local and international awards for creativity and effectiveness.

Brand: Tatra Banka
Client: Tatra banka
Agency: THIS IS LOCCO
Language: English