CLIENT
Unilever Foods & Refreshments Global BV
Julien Barraux, Global Magnum Brand Vice President
Ben Curtis, Global Magnum Brand Director
Tugce Aksoy, Global Senior Magnum Brand Manager
Rosie Festus, Global Junior Magnum Brand Manager
Sara Paixao, Global Digital Experience Manager
Jyoti Khabra, Global Senior Content & Community Manager
Ying Hu, Assistant Magnum Brand Manager
Vaneeta Baban, Assistant Magnum Brand Manager
AGENCY
Tomas Ostiglia, Executive Creative Director
Tom Elliston, Managing Director
Camilla Facin, Head of Planning
Lucas Rodriguez, Head of Planning
Bruno Gomiero, Planning Manager
Kevin Cabuli, Creative Director
Jorge Zacher, Creative Director
Ana Goyoaga, Planner
Yan Graller, Design Team
Alan Chung, Design Team
Pedri Mezzini, Art Director
Gines Gomez, Art Director
Augusto Callegari, Copywriter
Oscar Fernandez, Global Account Manager
Felipe Calviño, Head of Production
Marina Saro, Producer
Saskia Van Liempt, Agency PR
Enrique Caballero, Agency PR
Golin
1st Avenue Machine
Kerry Smart, Executive Producer
Kirsty Lane, Producer
Nisa Kurti, Production Manager
Tim Brown, Director
Maxime Bruneel, Co-Director
Jonathan Chou, Director of Photography
Hugo Lemant, Editor
Jim Wright, Editor
Manuel Dondas, Editor
Big Sync, Music Partner
Warner Music, Publisher
Mindshare (Europe)
Maya Kulemeka, Global Strategy Director
SUMMARY
Magnum was confronting an inescapable reality: its consumers were aging.
How can we change that and conquer Gen Z’s hearts while keeping loyalty?
From music to thrifting, Gen Zs’ reviving previous generations’ culture and remixing classics sparked an insight: classics can be remixed.
To launch the new Magnum Remix we remixed two generational classics: Kylie Minogue's "Can't Get You Out of My Head," remixed by Peggy Gou.
Magnum went viral and dominated everyone’s head, delivering massive volume sales and increasing key brand attributes: +11% Differentiation, +12% Salience, +14% Purpose.
