Marketing Innovation Solutions
This category awards single marketing activities or entire marketing programs. Cases may include actions or business ideas that have had an exceptionally positive impact on the market position of a brand, product or service.
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PROGRAM
2019 BRONZE
2018 GOLD
WOSP plays with partners
GOCC Foundation has found an innovative way of accomplishing its statutory aims. A charitable organization, which relies on donations, has provided its partners with calculable benefits. The partnership between GOC C and commercial brands works like an outsourced C SR. Joint initiatives allow us to set new records. Brands are able to carry out their key marketing objectives, curate positive image and brand awareness while making contributions to our mission of saving children’s health.
Brand:
Fundacja WOSP
Client:
Fundacja WOSP
Agency:
Fundacja WOSP
Language:
Polish
2018 GOLD
IKEA Family – data-driven business transformation
Despite the fact that a lot has been said about the data transformation in the organization, it has not been really in place. This entry is an example of the theory converting into practice. To us, it is the C RM data that is a key to build IKEA’s competitive advantage on the rapidly changing market. Moreover, we used the data not only to optimize the marketing activities but also “across” the organization’s structures, having an impact on the decisions taken by numerous departments.
Brand:
IKEA
Client:
IKEA
Agency:
IKEA
Language:
Polish
FINALISTS
PepsiCo (J7, Chudo, Bio Max, Domik v Derevne)
"Breakfast battle" from PepsiCo and Pyaterochka
Lay's & Pepsi
"People’s exclusive" feat. Timothy and Nadezhda Babkina from PepsiCo and Pyaterochka
J7 Fresh Taste
J7 Fresh Taste. Hot News From Chilled Juice
