Marketing Innovation Solutions

RTMC In-house Digital Marketing Solution

The Philips RTMC is a truly unique in-house social performance team. Being 100% dedicated, sitting and partnering on-site with the Philips Brand Leads in HQ, it has transformed the performance of paid social and infused an entrepreneurial social first way-of-working across the Division. With media strategy, content development, campaign management all organised into integrated campaign delivery squads, the RTMC is able to respond to changing campaign performance through real-time optimisations of creative, strategy and media spend. Its also been proved to be more effective and performant that local in-market agencies.

Brand: Philips
Client: Philips
Agency: Ogilvy Social Lab
Language: English

Act for food

Brand: Carrefour
Client: Carrefour
Agency: Publicis
Language: French

Instoptica: fighting for Ukrainians’ eyesight in the belly of the beast

To invite busy young people to have a professional eyesight check we changed traditional approach: switched the test from doctor’s cabinet to Instagram Stories.
We spent hours in the cabinet of ophthalmologist consulting how to implement the ordinary test to smartphone screen. Instead of one image communication we told a complex story in 11 Stories.

To attract more people have such test we created interactive outdoor commercial. Thus, we created Instagram campaigns outside of Instagram.
Due to unusual approach to commercials in social media, Click-through-rate from Stories to website reached by 69%. Standard CTR is 3%.
The level of online check increased by 25% — to achieve such results with the help of promoters we would need five times bigger budget.

Brand: Luxoptica
Client: Luxoptica
Agency: banda
Language: English