Marketing Innovation Solutions
This category awards single marketing activities or entire marketing programs. Cases may include actions or business ideas that have had an exceptionally positive impact on the market position of a brand, product or service.
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PROGRAM
2018 BRONZE
Omnichannel
eobuwie.pl, a leader in online shoe retail in Central and Eastern Europe, reached out to the customers thus far reluctant to online shopping. How? By offering the benefits of online shopping in a brick-andmortar store. eobuwie.pl created an innovative concept in which the products are presented on digital signage system. To browse and try on some of over 50 thousands styles available, customers use mobile devices. eobuwie.pl is currently establishing a network of this new store format.
Brand:
eobuwie.pl
Client:
eobuwie.pl
Agency:
eobuwie.pl
Language:
Polish
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