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2018 BRONZE

BONPARI VIBES: only 3 seconds to great results

In 2017 Bon Pari jelly was a sales leader, but the brand development was limited by a small target audience: moms and children. To conquer the bigger audience Bon Pari launched a new jelly shaped as stickers from VKontakte and renewed the packaging. However, new unusual product needed nonstandard communication. Bon Pari started a VK only campaign - a series of 3 seconds videos about stickers transforming into real jellies. The results were astonishing - Bon Pari became the best in category Top of Mind awareness. Altogether 3 seconds videos gained 480 million views.

Brand: BONPARI
Client: Nestle Russia LLC
Agency: J. Walter Thompson Russia
Language: English, Russian

2018 BRONZE

MTS Streamishche

Here’s a challenge: engage young audience and tell it about a special MTS rate plan – “Bezlimitische” (unlimited social networks & messengers traffic) – in a most effective way. We have unveiled a great line of possibilities within MTS unlimited social networks’ rate plan by using a series of major live stream at MTS VK (VKONTAKTE social network) account with top bloggers as special guests. Instead of 2-3 weeks standard media campaign we got the same media outreach and involvement with only 13.5 hours of “Streamishche” live show which makes is absolutely unique.

Brand: MTS
Client: MTS PJSC
Agency: Isobar Moscow
Language: English, Russian

2017 GOLD

DataPola

Para septiembre de 2016 las ventas de Poker tenían un déficit de 10 mil millones de pesos vs ese mismo Q en el 2015. Esta es la historia de cómo en un contexto cada vez más ruidoso lleno promociones y pauta intrusiva Poker logró usar las redes sociales para dar un giro en “U” sorprender conectar y movilizar a sus consumidores online y llevarlos a una acción offline recuperando lo perdido y además creciendo 0.5 puntos de share de mercado. ¿La estrategia? Crear una campaña digital que invitaba a nuestros consumidores a denunciar a sus amigos a una central de riesgo.

Brand: Poker
Client: Bavaria S.A
Agency: DDB Worldwide Colombia
Language: Spanish