SMM

Social Media Marketing

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2018 SILVER

La Ponchila

Cada año en las zonas alto andinas del país, las temperaturas bajas vuelven insoportable el camino al colegio para muchos niños de escasos recursos. Ante este panorama, tres empresas decidieron unirse y encontraron la solución que buscaban en otro problema actual: la falta de reciclaje. Así nació la Ponchila, la 1ra mochila con poncho incorporado hecha de 80 botellas de plástico reciclado. Una campaña que juntó a personas y empresas para crear un producto que hasta hoy sigue ayudando a miles de niños, mientras ayuda al planeta.

Brand: La Ponchila
Client: Pacífico Seguros
Agency: McCann Lima
Language: Spanish

2018 SILVER

KITKAT White - new SMM perfomance records

Today there are so many advertising posts in social networks, that they are simply lost in user feeds. Only the most inventive brand is able to reach the audience. Therefore, KITKAT White carefully studied VKontakte and embedded into its interface. Seven short videos looked like simple posts in the feed, but when they began to interact with each other - no one could miss them. Unusual format brought KITKAT two full records. First, the videos were watched to the end more than usual: the VTR reached 56%. Second, trying to understand the secret of unusual videos, the audience reviewed them and showed them to friends. So the percentage of free views reached 65% - unprecedented level for the market.

Brand: KitKat
Client: Nestle Russia LLC
Agency: J. Walter Thompson Russia
Language: English, Russian

2018 SILVER

Small business - big deal

Oschadbank is the oldest bank in Ukraine. By 2014, 95% of assets were large businesses loans, which generated bad debts and losses. Oschadbank wants to increase loan portfolio through SMEs. How "municipal" bank can become relevant to entrepreneurs, if there are no product advantages? Insight: Entrepreneurs are looking not for banks, but for business support. Solution: Build a category. Oschadbank creates SME support program “Build yours”. Results: Loan portfolio growth by UAH 1.7 billion due to new SMEs. Second place in "SME Loans" according to "50 leading Ukrainian banks" rating.

Brand: Oschadbank. Build yours
Client: Oschadbank
Agency: FEDORIV
Language: English